It's not about who
you think you are.
It's about who
they think you are.
Every business has a story to tell. Consciously or unconsciously, you, your team, and your clients tell it every day. Building your company's reputation. Communicating who you are, what you do, and why it matters.
But is what you think you're communicating to prospects how you're actually being perceived?
As a Brand & Business Strategist, I work with global, mid-sized, and small businesses in aligning what people think with what you want them to think. From marketing and sales to operations and customer support, every touchpoint shapes how your business is understood. Each is an opportunity to build trust or let it erode.
I help businesses build trust.
Partnering with businesses ready to make meaningful change.
The Brand Alignment Process
For businesses in periods of growth, transition, or change, this strategic approach to rebranding confirms what's working, identifies what's no longer effective, and creates a framework that aligns what you're communicating with how you're actually being perceived.
Perception Audit & Analysis
Understand how you're perceived in the market and identify any disconnects between you, your customers, partners, and team.
Brand Strategy & Messaging
Better connect with your audience by clarifying your purpose and clearly articulating who you are, how you help, and why it matters.
Brand Stewardship & Oversight
Build trust with prospects by ensuring a consistent, well-defined brand across your organization, sales funnel, and marketing channels.
Move beyond surface-level branding.
Your brand isn't just what you say it is. It's more than just a logo. Your brand is the result of everything you do in business. So my goal is to do more than define the brand — it's to figure out what's broken. Find the disconnects. Create clarity. And build trust by aligning the brand across your entire organization.
Insights
I help you understand how you're perceived in the market and identify any disconnects between you, your customers, partners, and team.
Perspective
I approach my work from the perspective of the customer — moving you from simply telling people what you do to showing you understand them. And their needs.
Clarity
I'm good at figuring things out — distilling complex ideas and diverse business segments into a clear, cohesive framework. Even when you can't find the right words.
When your brand is broken, your team will feel it before they can name it.
20%
Companies that are consistent in implementing their brand strategy see increased revenue of 10 - 20%.
Lucidpress: “The State of Brand Consistency”, 2021
60%
Almost 60% of executives report gaps in their understanding of their organization’s brand strategy.
Gartner: 2023 Brand Leaders Survey
"What we thought we were communicating to our members was not how we were actually being perceived. Jacqui helped change that. Her passion, purpose and unique approach enabled her to distill all of our association’s offerings and value into a concise message that conveys who we are, what we are about and why it matters. The new messaging was immediately impactful and resonated with members right away!"
~ Michelle Bergquist | Founder & President, Connected Women of Influence
"I had the pleasure of working closely with Jacqui during a critical period of business acquisition and integration. Jacqui’s leadership in unifying diverse business segments under a cohesive global brand was nothing short of remarkable. She seamlessly consolidated operations, ensuring both internal teams and external stakeholders were aligned with the new direction. Her strategic vision not only strengthened the company’s market positioning but also elevated its global presence. Jacqui’s ability to craft clear, compelling messaging for both internal communications and external branding made a significant impact during this transition."
~ Rob Morin | Global Director of Sales & Marketing, Schivo
"Jacqui’s ability to hone in on what we do for our clients and who we are as a firm was invaluable. Like a skilled artisan, she took the raw materials given to her and created a carefully curated message. We now have clarity about what our brand is and how to best communicate that to our existing and prospective clients. Jacqui’s level of skill, professionalism, and ability to listen and understand our needs ensured that we will be working with her again and referring others to her any time we have the chance."
~ Lauren Hawekotte | CFP®, CPWA®, Principal & Financial Advisor, Hawekotte Financial Group
"Working with Jacqui was a turning point for our organization. Our communication over the years had been inconsistent, and as a result, many involved with the program didn’t fully understand the breadth of what we provide. Jacqui helped clarify our purpose and bring structure to our programs, resources, and tools so that we can confidently articulate the DragonSprouts story—what we do, why it matters, and the tangible outcomes for students, families, teachers, and schools. As a result, we’re communicating more effectively and building stronger understanding and support across our community."
~ Fonda Chang | Board Member DragonSprouts
"The cost of NOT working with Jacqui cannot be emphasized enough. Without her insights and guidance, I would have continued stumbling along, trying to piece together that bird’s eye view. And if I had, I’d be today exactly where I was two years ago, unable to confidently represent myself, become known, and grow. Jacqui weaved together elements that had previously been disparate aspects of my work into a cohesive whole. I’m crystal clear now about what I do and what makes me unique in the marketplace. That’s not only allowed me to communicate more clearly with potential clients and partners but also with media outlets. I finally have a foundation that can support the growth I’ve always wanted."
~ Lyena Strellkoff, Coach | Storyteller | Speaker
"What we thought we were communicating to our members was not how we were actually being perceived. Jacqui helped change that. Her passion, purpose and unique approach enabled her to distill all of our association’s offerings and value into a concise message that conveys who we are, what we are about and why it matters. The new messaging was immediately impactful and resonated with members right away!"
~ Michelle Bergquist | Founder & President, Connected Women of Influence
"I had the pleasure of working closely with Jacqui during a critical period of business acquisition and integration. Jacqui’s leadership in unifying diverse business segments under a cohesive global brand was nothing short of remarkable. She seamlessly consolidated operations, ensuring both internal teams and external stakeholders were aligned with the new direction. Her strategic vision not only strengthened the company’s market positioning but also elevated its global presence. Jacqui’s ability to craft clear, compelling messaging for both internal communications and external branding made a significant impact during this transition."
~ Rob Morin | Global Director of Sales & Marketing, Schivo
Let’s get you clarity.
